Tesla leads the Software-Defined Vehicle (SDV) market by offering simple and convenient mobility. However, this focus on utility often minimizes the emotional "fun" of driving. This project reinterprets Tesla’s mission statement, "Ridiculously Fun," through the lens of performance driving and applies it to a new exterior design.

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This study explores a complete design workflow using AI, from initial concepting to final visualization. Conducted under the guidance of Aaron Pizzuti in the VISCOM 6 course, the project investigates emerging AI design processes and discovers unexpected ways to integrate these tools into automotive styling.